SEO is not an advertising campaign. It is an ongoing process for websites if they wish to maintain their high organic rankings on major search engines like Google and Yahoo. When your site finally gets  Sommerseo high ranking for important keywords of your business, there can never be a guarantee that your site will remain at favourable positions forever without persistent SEO maintenance.

Therefore, maintenance needs to be done for specific keywords that have achieved high organic rankings on search engines. Businesses with important keywords ranking high on organic listings simply cannot afford to lose their positions as it will mean a decrease in traffic, leads, and sales. It will be good if these companies continue to pay a SEO agency to maintain their rankings at an affordable cost.

Sometimes, search engines will just drop off a website from its listings entirely. Or in some cases, you will see a drastic drop in the ranking for some of your keywords. During these circumstances, you should give your SEO agency time to fight back the ranking for you. SEO results take time and it is also true with SEO maintenance. Give your agency a buffer period of 3 to 4 weeks to work things out before you deduce its efficiency and capability.

During SEO maintenance, it does not mean just maintaining the keywords around the same positions. A professional SEO agency should also work on improving the initial ranking of the keywords. Agency will evaluate whether any tweaking need to be done and other necessary SEO processes. Below are some of the maintenance works for SEO: